While I’m waiting on some information for a blog post about some healthy conflict at last week’s GFW PRSA luncheon, I thought I’d share an interesting tidbit about blogdom from a June 5 New York Times story by Douglas Quenqua:
“According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.”
Looks as though a lot of folks have discovered a painful reality that journalists live with every day: Like writing, blogging’s not a snap. It’s a time-consuming, demanding craft.
Easy to dream about. Hard to make happen.
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