For a good while, we readers have seen typos cropping up in places once protected by a sacred caste -- proofreaders. They operated with authority and an equally sacred mandate: Catch typos and anything, from incorrect grammar to questionable facts, that would compromise commitment to fairness, accuracy and balance, a.k.a., credibility.
We miss proofreaders, particularly when finding typographical errors in books, of all places. But it isn’t surprising to find typos in books. Once upon a time, encountering a typo in a book would have shocked and dismayed a reader. Typos were shameful proof of lapses in quality and pride. They were horrifying, sort of like the sight of a colleague at work sporting bed hair and reeking of morning breath.
Such thoughts flared anew recently on noticing this envelope in the daily mail. Perhaps the sender, a non-profit organization, had noticed the typo and regretted the error but couldn’t afford to have the envelopes corrected and reprinted. Whatever the reason, the typo disrupted the organization’s sales message. I didn’t open the envelope.
I’ll watch for more instances of typos, and if you come across an example, send it to me. Together, we can form a typo patrol. And if you’re interested in typos, check out shamefultypos.com, a wonderful, if saddening, site.